Bringing the Brand to Life

Viasat + SQPEG
Viasat, a global communications company, has been one of the many essential companies working to keep people connected while remote. Because of the global pandemic, meetings are now virtual, lectures are webcasts, more “free time” than ever is spent online, and internet traffic levels have spiked. We are all are embracing a world that is more and more virtual, and Viasat has been there to help.

Bringing the Brand to Life
SQPEG recently had the opportunity to collaborate with this industry leader at a unique time in their history. Experiencing a period of tremendous growth worldwide, Viasat expanded its Carlsbad, CA presence by creating a multi-building campus adjacent to its existing headquarters. With a recent rebrand under their belt, the timing was ideal to align their electronic and print assets with a 3-dimensional experience of color, materials, and form to complete the Viasat vocabulary. SQPEG was tasked with creating a sign program that would unite the new and existing campuses as well as build brand value through creating a seamless, branded experience for employees, visitors, and guests.

“Square Peg had an innate sense of what we needed to carry our brand throughout our campus and directly to our guests and employees.”

– Viasat Director of Facilities, Samir Marwah

From the campus-wide signage and wayfinding to interior orientation and life- safety, Viasat and SQPEG partnered to making the campus user-friendly and brand-driven. Through a collaborative process that involved multiple stakeholders, both internal and external, a flexible, scalable solution was created that made for an easy to navigate, brand-confident, and beautiful experience.

Meet Our Newly Promoted
Senior Design Manager!

After starting out as a summer intern while she attended UC Davis many years ago, Keaton has proven that tenacity and design-savvy go hand-in-hand. She was our all-star manager in Dubai, and has been back home at HQ guaranteeing project excellence and client satisfaction since 2018. We are thrilled and honored to announce the promotion of Keaton Kenel to Senior Design Manager. 
Congratulations, Keaton!

24 Years and Going Strong!
Our story began on June 1, 1996, when we first opened our doors in an Emeryville, California warehouse. Fueled by optimism, hope, and a couple of projects in Jakarta, we’ve been moving forward ever since. On our 24th anniversary, we take the opportunity to reflect on our good fortune. We give thanks to our team of designers, both past and present, and thank the wonderful clients who have entrusted us with their projects over the years. Today, we remain optimistic and hopeful for the future, just as we were years ago. Here’s to another couple of decades of creative excellence and client satisfaction!