Author: Molly Moran

Hospitality Design at Four Seasons Los Cabos

Four Seasons Resort Los Cabos at Costa Palmas is a gorgeous retreat with a turquoise sea and endless beaches contrasted by desert and mountains. Square Peg Design was retained by Irongate to develop a comprehensive signage and wayfinding program for this Four Seasons marina resort.

We took inspiration from the natural surroundings and contemporary architecture to create a lasting, timeless design that aims to seamlessly direct visitors around the resort oasis. 

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Looking Back: 25 Years of SQPEG

Hitting the Ground Running in 1998

A signature and pivotal project for Square Peg, in the early formative years of the firm, was the Singapore Turf Club. In the Late 1990’s, the Turf Club made the decision to move from its historical location in Bukit Timah, its home since 1933, to a state of the art facility at Kranji in 1999. To this day, it is the only authorized operator of horse racing in Singapore.

Square Peg was hired to develop a multi-layer graphic and signage program that included identity, wayfinding, placemaking, and sponsorship. Upon arriving at the venue, the prominent, layered horses racing across the entry sign elicits the energy and excitement harnessed within the race grounds. Inspiration from classic racing stripes and checkered flags can be found throughout the venue, from the ticket counter to the horse racing scoreboard. 

The Singapore Turf Club is historically one of our most memorable projects as we reflect back on 25 years of Square Peg Design.

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Design Pursuits

What’s in the works at our office:

• Ritz-Carlton Kapalua 
  Kapalua, Hawaii
• Caesars Entertainment Corporate HQ
  Las Vegas, Nevada
• Jeddah Corniche
  Jeddah, Saudi Arabia
• UC Davis Health Campus
    Davis, California

Studio Spotlight:

Our Aspen Office is Growing!

We would like to introduce Molly Moran, our Marketing and Business Development Manager and newest addition to the Square Peg team.

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Molly joined our Aspen, Colorado office in August. She is passionate about creating and maintaining client relationships nationally, and is focused on developing our Colorado and Dallas business. 

Welcome, Molly!

Celebrating 25 Years of Transforming
Environments Into Experiences!

Today Square Peg Design celebrates 25 years in business. The SQPEG story began in June 1996 when Scott Cuyler and I first opened our doors in an Emeryville, California, warehouse. Fueled with optimism, hope, and a couple of projects in Jakarta, SQPEG began its journey. Over the years, we have evolved into an international, experiential design firm impacting our clients’ projects in a profound way. We have been fortunate to collaborate with so many great teams on some exemplary projects around the world.

I am truly thankful to all of the talented people who have been a part of Square Peg and contributed to our success. We are also grateful for our wonderful clients and partners who continually put their trust in us. 

Cheers to another quarter-century of creative excellence and client satisfaction!

Sincerely,
 
Mike Moore  Founding Principal

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Let the Countdown Recommence

Dubai Exhibition Centre – Expo 2020 Dubai, UAE Architecture: Woods Bagot

The new Dubai Exhibition Centre is set to be a focal point of Expo 2020 (now rescheduled for 2021). The new facility provides the platform and 500,000 SF to host events, conferences and entertain the world’s largest meeting of minds. Expo 2020 was delayed due to the Covid-19 pandemic but is now set to take place from October 1, 2021, through March 31, 2022. 

SQPEG developed a comprehensive strategy for the wayfinding, advertising, promotion, and placemaking. The resulting design provides for a multifaceted communications platform. With a combination of traditional static signage and state-of-the-art digital technology, DEC can provide unique branding and communication capabilities to its exhibition clients. All the while communicating critical wayfinding and venue information to visitors. Blue Rhine Industries brought our designs to life and were an essential partner engineering the technology integration and fabricating the extensive sign program. 

This integrated information platform included various digital and static elements forming a “Communications Kit-of-Parts” for any event that may occur. When you arrive off the Dubai metro, you notice two towering 36-ft tall monument signs. Inside the north and south venues, there are eight monument totems to help direct the millions of visitors. Each of the hall signs is customizable for specific events and is crucial for dynamic content to be displayed and changed centrally from the head office or from anywhere in the world. 

The design of these customized signs features curves and has an organic look, which resembles the dunes you see in the desert. It is what you notice throughout the venue as it complements the architecture and interior features. We also thank Woods Bagot and the Dubai World Trade Centre for including SQPEG in this world-class project. 

Learn More

On the Boards

Exciting new SQPEG projects in the works: • Limelight Hotel Renovation   Aspen, Colorado • Homewood Mountain Resort   Lake Tahoe, California • Surbana Jurong Campus Global HQs   Singapore • Four Seasons Hotel, Hanoi     Hanoi, Vietnam

Studio Spotlight

Advancing Women in Leadership: 
We would like to shine a light on Stephanie Moore, our Studio Director. Stephanie has 15-years’ experience in Signage and EGD as both a designer and project leader. She has been instrumental in improving processes and growing our studio. Every day, she works with our entire team to navigate challenges and priorities to meet and exceed client expectations. Stephanie is a champion for the studio and for our clients. Thank you for all you do to make us better! 

stephanie@sqpeg.com
+ 510 830 4644

For nearly a year now, businesses’ day-to-day operations have been stuck in limbo. As COVID-19 vaccine distributions begin, they can, at last, make educated decisions about how and where employees will work in the months ahead. Design has had to respond to the new workspace. Below are a few of our clients’ new office space designs that inspire, connect, and perform.

Growth, Evolution, and Adaptation

As a fast-growing North Texas healthcare firm, Medecision’s office needed to expand over 12,000 square feet. The brand takes inspiration from the simple idea of building blocks, and the fractal patterns emphasize modular growth, evolution, and adaptation. The multifaceted and bold illustration is found throughout Medecision’s branding and is embraced and celebrated in their new headquarters. The environmental graphics throughout the space and the dynamic seating element that connects the common areas are derived from the fractal patterns found in the company’s branding.

Nature to Nurture

Square Peg Design was retained to create the Wayfinding and Workplace Graphics. Patterning, color, and texture all played an important role in bringing Patelco’s branding and the feeling of nature into their new headquarters. With a play of various angles and shapes, the central area and common spaces have a modern organic feel

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Flexible Kit of Parts

Designed to reflect their position in the gaming world, Zynga now has a system of workplace graphics to enhance and enliven their newly renovated corporate office headquarters. Working with a limited brand vocabulary, SQPEG designed a flexible “kit of parts” that could be used in ways that would keep messaging relevant and fresh. This included amplifying core brand expressions and energizing simple but beloved graphic icons.

On the Boards

SQPEG has a variety of exciting new projects
in the works:

• Wingstop Corporate Headquarters | Addison, Texas
• Hotel del Coronado | San Diego, California
• VA Medical Center | Louisville, Kentucky
• DUO Galleria | Singapore 
• Surbana Jurong Campus | Singapore
• Hanoi Four Seasons Hotel | Hanoi, Viet Nam

Studio Spotlight

Arriving at and navigating a healthcare facility can be an uncomfortable experience. Patients, caregivers, and staff should be able to find the way to their destination with ease. Well-designed and integrated signage can help alleviate tensions by providing clean and easily understood information in a pleasing and complementary aesthetic. For more than 20 years, Square Peg Design (SQPEG) has been successfully employing these FOUR BASIC PRINCIPLES unique to healthcare wayfinding and signage:

UNDERSTAND THE USER’S EXPERIENCE                                          
Understanding the patient/caregiver experience is essential. Early in the process, we gather and review any relevant background information: audits, surveys, and patient satisfaction data. We also interview key stakeholders, such as doctors, nurses, and administrators. The result is a better and holistic understanding for a strategic solution. 
SATISFY USER NEEDS THROUGH STRATEGY                                                        
When healthcare signage is thoughtfully planned, it carries powerful messages that set the tone for the level of attention and care patients can expect. In our strategic approach, we consider multiple user paths and decision points, operational considerations, and a variety of implementation methods. We achieve this through universal numbering, colors, textures, and symbols—ensuring the information is translatable and easy to follow.
DESIGN WITH PURPOSE
Signs need to be visible, eye-catching and communicate information clearly and quickly. Additionally, healthcare signage needs to utilize a unique numbering system to meet threshold language requirements. Square Peg designs with these considerations in mind, increasing consistency while fostering higher comfort levels for users as they navigate the environment.
FOCUS ON DETAILS                                                          
We ensure program success and longevity by focusing on crucial fabrication and implementation details. Partnering with both the client and fabricator, we create a transparent, detail-oriented, and communicative environment. We then specify materials and products that balance being attractive, cost-effective, and robust. Finally, we make sure that fabrication methods are designed for scalable production that doesn’t sacrifice quality, durability, or flexibility.  

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Meet Jeffrey Padia – Healthcare Director

Jeffrey leads SQPEG’s global healthcare design practice.
“I love working on healthcare projects because I believe we are helping people in their time of need with information that is easily understood, informative, and not overwhelming. A sign system for a medical facility needs to have a strong base of static signage with various overlays of information. That information can take the form of universal department numbering or the latest handheld technology that can provide wayfinding information from your home directly to the appropriate location. I also enjoy the collaborative process with the project team, creating well-integrated spaces that are durable, flexible, and expandable well into the life of the building. At SQPEG we strive to infuse every project with a distinct sense of place, a connection to the community, and a recognition of wellbeing.”
jeffrey@sqpeg.com
+1 510 830 4664

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Here’s to Your Health

Here’s to Your HealthAs we return to work, social distancing will be essential to fostering a healthy and productive workplace. It’s important that employees and visitors alike feel comfortable and safe in the workplace. We realize that in the world we live in today, every little bit helps, and no effort is too small. Square Peg Design would like to contribute in our own way. this link to download a PDF containing social distancing signage for you to print and display in your work environment: at entries, kitchens, bathrooms, and common areas. Please use them where they’ll do the most good, and if there is anything else we can do, feel free to contact us. We’re here to help.

Free Posters Download: http://sqpeg.com/download/Social_Distancing_Signage.pdf

As we return to work, social distancing and COVID-19 awareness will be essential to fostering a healthy and productive work environment. It’s important that employees and visitors alike feel comfortable and safe in the workplace. We realize that in the world we live in today, every little bit helps, and no effort is too small.

Square Peg Design would like to contribute in our own way. The link contains Physical Distancing and Hygiene Awareness Signage for you to print and display in your work environment where they’ll do the most good; at entries, kitchens, bathrooms, and common areas. Please use them to their greatest effect, and if there is anything else we can do, feel free to contact us. We’re here to help.

Viasat + SQPEG
Viasat, a global communications company, has been one of the many essential companies working to keep people connected while remote. Because of the global pandemic, meetings are now virtual, lectures are webcasts, more “free time” than ever is spent online, and internet traffic levels have spiked. We are all are embracing a world that is more and more virtual, and Viasat has been there to help.

Bringing the Brand to Life
SQPEG recently had the opportunity to collaborate with this industry leader at a unique time in their history. Experiencing a period of tremendous growth worldwide, Viasat expanded its Carlsbad, CA presence by creating a multi-building campus adjacent to its existing headquarters. With a recent rebrand under their belt, the timing was ideal to align their electronic and print assets with a 3-dimensional experience of color, materials, and form to complete the Viasat vocabulary. SQPEG was tasked with creating a sign program that would unite the new and existing campuses as well as build brand value through creating a seamless, branded experience for employees, visitors, and guests.“

“Square Peg had an innate sense of what we needed to carry our brand throughout our campus and directly to our guests and employees.”

– Viasat Director of Facilities, Samir Marwah

From the campus-wide signage and wayfinding to interior orientation and life- safety, Viasat and SQPEG partnered to making the campus user-friendly and brand-driven. Through a collaborative process that involved multiple stakeholders, both internal and external, a flexible, scalable solution was created that made for an easy to navigate, brand-confident, and beautiful experience.

24 Years and Going Strong!
Our story began on June 1, 1996, when we first opened our doors in an Emeryville, California warehouse. Fueled by optimism, hope, and a couple of projects in Jakarta, we’ve been moving forward ever since. On our 24th anniversary, we take the opportunity to reflect on our good fortune. We give thanks to our team of designers, both past and present, and thank the wonderful clients who have entrusted us with their projects over the years. Today, we remain optimistic and hopeful for the future, just as we were years ago. Here’s to another couple of decades of creative excellence and client satisfaction!